ABOUT THE PDL MARKETPLACE
The PDL marketplace exists to transform the relationship between consumers and Australian farmers.
We connect consumers directly with Australian DORPER PRODUCERS, GIVING THEM a way to make better choices which support farmers, ethical animal handling and the environment.
Our electronic marketplace guarantees provenance to our customers while supporting our hard-working farmers who deliver quality and strive to practice truly ethical and sustainable management of our livestock and land.
This is a new channel to market, allowing producers to directly engage with consumers and to reap the benefits of direct sales without multiple middlemen taking profits and hiding price signals. We utilise the data feed from advanced animal husbandry technologies to give consumers unparalleled information about the product they are choosing and eating.
PDL Marketplace was originally developed through a collaboration between the Dorper Sheep Society of Australia, Meat and Livestock Australia and Langano Business Strategists. It is now being independently run by a South-East Queensland Project Team, supported by Meat and Livestock Australia and is led by Joe Barnewall and Donna Emmerton.
Joe Barnewall is a Senior Business Strategist with over 25 years of executive experience. Joe’s specialty in agribusiness began as an Agricultural Economist and across his career he has worked on agricultural projects for a range of organisations including; The World Bank, GRM International, Smorgon Meat Group, Darling Downs Foods and UniQuest.
Donna Emmerton, Co-Owner of Davemm Hill White Dorper Stud, has been producing Dorpers since 2007. She and her husband Stephen began showing in 2008 and collected many ribbons, trophies and awards in Qld, NSW and Victoria including national champions. Donna spent six years on the Dorper Sheep Society of Australia Federal Board and was partially responsible for the development of the Prime Dorper Lamb brand. Donna and Stephen now produce and sell their lamb locally under the Downs Dorper Lamb brand.
The PDL Marketplace will be starting trials in Spring 2019 with plans to scale the project nationally in 2020. We are always seeking expressions of interest from producers, consumers and retailers who may be interested in working with us, so please click here to register.
What is Prime Dorper Lamb?
Prime Dorper Lamb is premium lamb from genuine Dorper sheep.
Prime Dorper Lamb matches carefully developed specifications to provide the best eating experience Australia’s premier Dorper sheep producers can provide. The specifications developed by the Dorper Sheep Society of Australia (DSSA) ensure the genetic origin of the lamb, the production systems, the processing and delivery to you, our customers. You can recognise Prime Dorper Lamb by the logo:
Prime Dorper Lamb is produced through a quality assured provenance system. All Prime Dorper Lamb is branded with the Prime Dorper Lamb logo and the establishment number where it is being processed.
Where can I buy Prime Dorper Lamb?
The home of Prime Dorper Lamb is the PDL Marketplace.
This is our electronic marketplace where Dorper meat is sold, directly by our producers to either butchers, restaurants or our customers. No middlemen. No distributors. Just direct, clear sales where the producers stand by the product you eat. Full traceability. Full knowledge of the source and genuine article.
How do I buy Prime Dorper Lamb?
Prime Dorper Lamb will soon be available through the PDL Marketplace to buyers in South-East Queensland and we will soon expand to other parts of Australia. We are starting our production systems very simply and clearly to make sure that we deliver only the best product. This is so we can guarantee you the best eating experience. We will be bringing supply online as we develop demand and as buyers register with PDL Marketplace.
What is a Dorper
In the 1930s the need arose for a sheep breed which could produce fast growing lambs with a high quality carcass under extensive conditions. Originally bred for the arid regions of South Africa, Dorpers originate from the cross breeding of Blackhead Persian ewes with a Dorset Horn ram. Later some Van Rooy genetics were introduced to white variants to breed the White Dorper.
Introduced to Australia in mid-1990s, White Dorper and Dorper numbers have been rapidly growing, due to their potential to adapt to the many varying climates and grazing conditions that Australia has to offer. There are estimated to be around 2 million Dorper ewes in Australia by 2017.
What is the Dorper Advantage?
Dorpers were bred to produce a high-quality carcass under extensive conditions. Amongst breeders they have the reputation of rapid weight gain, excellent carcass conformation, fantastic fat distribution, are non-selective grazers and they have excellent feed conversion. With their shedding ability, they are low maintenance and do not require shearing, mulesing, crutching or tail docking. Dorpers and White Dorpers are also highly fertile and very maternal, producing fast growing vigorous lambs. They are polyoestrus and lambing intervals of little more than six months can be achieved and systems based on eight-month lambing intervals are common. Many breeders believe that the Dorpers’ natural pigmentation also protects them from skin cancers.